Why we need to rethink sports sponsorship

Corporate Kenya must stop treating our sport like a quarterly photo opportunity and start building decade-long partnerships, the way the world's smartest brands already do.

By Koome Kazungu 2 months ago

Why Kenya's 2013 Sports Act must die and be reborn

The Sports Act of 2013 has been a quiet catastrophe, progressive in ambition, toothless in practice, and so thoroughly gamed by federation officials that it has become a playground for lawyers.

By Koome Kazungu 2 months ago

Bill for two decades of failure by football officials is now due

From 2004 Fifa suspension to the recent Chan scandal, Kenyan football has been a masterclass in institutional self-destruction.

By Koome Kazungu 2 months ago

Corporate Kenya not doing enough to support sports

In athletics, the very discipline that built Brand Kenya into a global property, local sponsorship typically arrives only after a runner has already conquered the world

By Koome Kazungu 3 months ago

Why Kenya has struggled to produce world class talent outside athletics

Kenya has never won a medal in cycling, rowing, equestrian, or sailing at a major international games.

By Koome Kazungu 3 months ago

Why Afcon 2027 is about creating a lasting legacy in Kenya

Afcon 2027 is Kenya's defining moment for this generation, and the clock is ticking.

By Koome Kazungu 3 months ago

Why we need to rethink sports sponsorship

Corporate Kenya must stop treating our sport like a quarterly photo opportunity and start building decade-long partnerships, the way the world's smartest brands already do.

By Koome Kazungu 2 months ago

Why Kenya's 2013 Sports Act must die and be reborn

The Sports Act of 2013 has been a quiet catastrophe, progressive in ambition, toothless in practice, and so thoroughly gamed by federation officials that it has become a playground for lawyers.

By Koome Kazungu 2 months ago

Bill for two decades of failure by football officials is now due

From 2004 Fifa suspension to the recent Chan scandal, Kenyan football has been a masterclass in institutional self-destruction.

By Koome Kazungu 2 months ago

Corporate Kenya not doing enough to support sports

In athletics, the very discipline that built Brand Kenya into a global property, local sponsorship typically arrives only after a runner has already conquered the world

By Koome Kazungu 3 months ago

Why Kenya has struggled to produce world class talent outside athletics

Kenya has never won a medal in cycling, rowing, equestrian, or sailing at a major international games.

By Koome Kazungu 3 months ago

Why Afcon 2027 is about creating a lasting legacy in Kenya

Afcon 2027 is Kenya's defining moment for this generation, and the clock is ticking.

By Koome Kazungu 3 months ago

Why we need to rethink sports sponsorship

Corporate Kenya must stop treating our sport like a quarterly photo opportunity and start building decade-long partnerships, the way the world's smartest brands already do.

By Koome Kazungu 2 months ago

Why Kenya's 2013 Sports Act must die and be reborn

The Sports Act of 2013 has been a quiet catastrophe, progressive in ambition, toothless in practice, and so thoroughly gamed by federation officials that it has become a playground for lawyers.

By Koome Kazungu 2 months ago

Bill for two decades of failure by football officials is now due

From 2004 Fifa suspension to the recent Chan scandal, Kenyan football has been a masterclass in institutional self-destruction.

By Koome Kazungu 2 months ago

Corporate Kenya not doing enough to support sports

In athletics, the very discipline that built Brand Kenya into a global property, local sponsorship typically arrives only after a runner has already conquered the world

By Koome Kazungu 3 months ago

Why Kenya has struggled to produce world class talent outside athletics

Kenya has never won a medal in cycling, rowing, equestrian, or sailing at a major international games.

By Koome Kazungu 3 months ago

Why Afcon 2027 is about creating a lasting legacy in Kenya

Afcon 2027 is Kenya's defining moment for this generation, and the clock is ticking.

By Koome Kazungu 3 months ago